ikelihood［J］.Journal of Consumer Psychology，2005，15（1）：64-76.

　　 [5]Mazumdar T，Raj S P，Sinha I.Reference Price Research：Review and Propositions［J］.Journal of Marketing，2005，69（4）：84-102.

　　 [6]Thomas M，Simon D H，Kadiyali V.Do Consumers Perceive Precise Prices to be Lower Than Round Prices?Evidence from Laboratory and Market Data［J］.Advances in Consumer Research，2009，36：184-187.

　　 [7]Nunes J C，Boatwright P.Incidental Prices and Their Effect on Willingness to Pay［J］.Journal of Marketing Research，2004，41（4）：457-466.

　　 [8]Ariely D，Loewenstein G，Prelec D.“Coherent arbitrariness”：Stable demand curves without stable preferences［J］.The Quarterly Journal of Economics，2003，118（1）：73-106.

　　 [9]Adaval R，Monroe K B.Automatic construction and use of contextual information for product and price evaluations［J］.Journal of Consumer Research，2002，28（4）：572-588.

　　 [10]Suk K，Lee J，Lichtenstein D R.The Influence of Price Presentation Order on Consumer Choice［J］.Journal of Marketing Research，2012，49（49）：708-717.

　　 [11]Baker W L，Marn M V，Zawada C C.The price advantage［M］.John Wiley&Sons，2010.

　　 [12]Coulter K S，Norberg P A.The effects of physical distance between regular and sale prices on numerical difference perceptions［J］.Journal of Consumer Psychology，2009，19（2）：144-157.

　　 [13]Ariely D.Predictably Irrational：The Hidden Forces That Shape Our Decisions［J］.Journal of Consumer Marketing，2008，32（1）：526-528.

　　 [14]Kim J，Novemsky N，Dhar R.Adding Small Differences Can Increase Similarity and Choice［J］.Psychological Science，2013，24（2）：225-229.

　　 [15]Bonezzi A，Chernev A，Brough A.When two is better than one：Polarization and compromise in unrestricted choice［J］.AdvancesinConsumer Research，2012，40：266-270.

　　 [16]Yang S S，Kimes S E，Sessarego M M.Menu price presentation influences on consumer purchase behavior in restaurants［J］.International Journal of Hospitality Management，2009，28（1）：157-160.

　　 [17]Shah A M，Eisenkraft N，Bettman J R，et al.“Paper or Plastic？”：How We Pay Influences Post-Transaction Connection［J］.Journal of Consumer Research，2016，42（5）：688-708.

　　 [18]Mogilner C，Aaker J.“The Time vs.Money Effect”：Shifting Product Attitudes and Decisions through Personal Connection［J］.Journal of Consumer Research，2009，36（2）：277-291.

　　 [19]Prelec D，Lowenstein G，Zellermeyer O.Closet tightwads：Compulsive reluctance to spend and the pain of paying［J］.Advances in Consumer Research，1998，25：23-24.

　　 [20]Kahneman D，Fredrickson B L，Schreiber C A，et al.When More Pain is Preferred to Less：Adding a Better End［J］.Psychological Science，1993，4（6）：401-405.

　　 [21]Soster R L，Gershoff A D，Bearden W O.The Bottom Dollar Effect：The Influence of Spending to Zero on Pain of Payment and Satisfaction［J］.Journal of Consumer Research，2014，41（3）：656-677.

　　 [22]Oppenheimer D M.The secret life of fluency［J］.Trends in Cognitive Sciences，2008，12（6）：237-241.

　　 [23]Alter A L，Oppenheimer D M.Predicting short-term stock fluctuations by using processing fluency［J］.Proceedings of the National Academy of Sciences of the United States of America，2006，103（24）：9 369-9 372.

　　 [24]Novemsky N，Dhar R，Schwarz N，et al.Preference fluency in choice［J］.Journal of Marketing Research，2007，44（3）：347-356.

　　 [25]Dehaene S，Bossini S，Giraux P.The mental representation of parity and number magnitude［J］.Journal of Experimental Psychology：General，1993，122（3）：371-396.

　　 [26]Cai F，Shen H，Hui M K.The Effect of Location on Price Estimation：Understanding Number-Location and Number-Order Associations［J］.Journal of Marketing Research，2012，49（5）：718-724.

　　 [27]Meier B P，Robinson M D.Why the Sunny Side Is Up：Associations Between Affect and Vertical Position［J］.Psychological Science，2010，15（4）：243-247.

　　 [28]Biswas A.Consumer Evaluations of Sale Prices：Role of the Subtraction Principle［J］.Journal of Marketing A Quarterly Publication of the American Marketing Association，2013，77（4）：49-66.

　　 [29]Wadhwa M，Zhang K.This Number Just Feels Right：The Impact of Roundedness of Price Numbers on Product Evaluations［J］.Journal of Consumer Research，2015，41（5）：1172-1185.

　　 [30]Thomas M，Morwitz V G.The Ease-of-Computation Effect：The Interplay of Metacognitive Experiences and Naive Theories in Judgments of Price Differences［J］.Journal of Marketing Research，2009，46（1）：81-91.

　　 [31]King D，Janiszewski C.The sources and consequences of the fluent processing of numbers［J］.Journal of Marketing Research，2011，48（2）：327-341.

　　 [32]Coulter K S，Grewal D.Name-letters and birthday-numbers：Implicit egotism effects in pricing［J］.Journal of Marketing，2014，78（3）：102-120.

　　 [33]Pelham B W，Jones C J T.Implicit Egotism［J］.Current Directions in Psychological Science，2005，14（2）：106-110.

　　 [34]Karmarkar U R，Shiv B，Knutson B.Cost conscious?The neural and behavioral impact of price primacy on decision making［J］.Journal of Marketing Research，2015，52（4）：467-481.

　　 [35]Bagchi R，Davis D F.$29 for 70 Items or 70 Items for$29?How Presentation Order Affects Package Perceptions［J］.Journal of Consumer Research，2012，39（1）：62-73.

　　 [36]Kahneman D H，Knetsch J L，Thaler R H.Fairness As a Constraint on Profit Seeking：Entitlements In The Market［J］.American Economic Review，1986，76（4）：728-741.

　　 [37]Campbell M C.Perceptions of price unfairness：antecedents and consequences［J］.Journal of Marketing Research，1999，36（2）：187-199.

　　 [38]Bolton L E，Warlop L，Alba J W.Consumer Perceptions of Price（Un）Fairness［J］.Journal of Consumer Research，2003，29（4）：474-491.

　　 [39]Bolton L E，Keh H T，Alba J W.How do price fairness perceptions differ across culture［J］.Journal of Marketing Research，2010，47（3）：564-576.

　　 [40]Jin L，He Y，Zhang Y.How Power States Influence Consumers’Perceptions of Price Unfairness［J］.Journal of Consumer Research，2013，40（5）：818-833.

　　 [41]Weiner B.Human motivation：Metaphors，theories，and research.1992.

　　 [42]Vaidyanathan R，Aggarwal P.Who Is The Fairest of Them All?An At

　　以上就是小编为大家介绍的[12]Coulter K S的全部内容，如果大家还对相关的内容感兴趣，请持续关注上海危机公关公司

　　本文标题：[12]Coulter K S　　地址：/yuqingchuli/2021/1103/474.html